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The presence of the internet and e-commerce

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is so sweeping that the various applications of web technology are now essential elements of a fully integrated marketing communications program.. To conclude, the influence of the internet on various businesses
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and industries
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has been clearly noted in today's world. Although the experts still debate the future of the internet, no one doubts it is having an impact on how
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business is taking place in the twenty 'first century, even with all of the - - dot crashes - - of the late 1990s. E-commerce programs as well as advertising, sales support,
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customer service and public relations are all elements of an internet marketing program. One is the part devoted to individual customers. The internet provides opportunities for communication,
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customer service, sales support, collaboration and e-commerce. The other is the business to business component.

- In 2004, 10 percent of business-to-business advertising

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dollars were spent on the internet. Similar
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companies compete against one another while being only a click of the mouse away. - About 54 percent of the e-mail users have responded to an e-mail. The Impact of Internet on Business and Marketing An Internet Marketing program has two sides. Automobiles, computer,
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hardware, travel, electronics, books, appliances, music, sporting goods and clothing.

- Over 25 percent of all business-to-business purchases are placed through some type of internet

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connection. As more people
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and businesses become comfortable with the internet, the marketing landscape will continue to evolve quickly in the coming years. In today's marketplace, the web is becoming the communication tool of choice
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for many business-to-business companies. The change from traditional communication channels such as salespeople,
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telephone and - - snail mail - -to the internet and e-mail happened quickly in some companies and more slowly in
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others.

Some companies use the internet for every aspect of their business including taking orders, inventory control, production scheduling, communications plans, sales programs, service departments and support

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programs. - Internet retail sales account
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for almost 2.5 percent of all retail sales. Almost half purchased a product.

- The five top business-to-business e-commerce products are computers and electronics, motor vehicles, petrochemicals, utilities, papers and office products. The total amount spent was $8.7 billion. Now, convincing top management of the benefits of internet marketing

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is essential.

- The most com products consumers'

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research online and purchase off-line (at the store or outlet) are. As a result, many companies are turning to marketing agencies for guidance. Here are some facts about the internet that highlight its tremendous growth and presence in society. Business-to-business marketers were among the first companies actually to make profits using the internet.

There is still a lack of internet expertise in the business community. In other words, a buyer can locate numerous sellers offering similar merchandise, similar prices and similar offers in a very short time period. Use of the internet has exploded during the last few years in both the consumer and business-to-business markets.

   


















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