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Automobiles, computer, hardware, travel, electronics, books, appliances, music, sporting goods and clothing. E-commerce programs as well as advertising, sales support, customer service and public relations are all elements of an internet marketing program. The

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internet provides opportunities for communication, customer service, sales support, collaboration and e-commerce. Although the experts still debate the future of the internet, no one doubts it is having
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an impact on how business is taking place in the twenty 'first century, even with all of the - - dot crashes - - of the late 1990s. As more people and
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businesses become comfortable with the internet, the marketing landscape will continue to evolve
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quickly in the coming years. - The five top business-to-business e-commerce products are computers and electronics, motor vehicles,
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petrochemicals, utilities, papers and office products. The
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total amount spent was $8.7 billion. One is the part devoted to individual customers.

Now, convincing top management of the benefits of internet marketing is essential.

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Almost half purchased a product. Some companies use the internet for every aspect of their
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business including taking orders, inventory control, production scheduling, communications plans, sales programs, service departments and support programs.
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- Internet retail sales account for almost 2.5 percent of all retail
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sales. The other is the business to business component. There is still a lack of internet expertise in the business community. - In 2004, 10 percent of business-to-business advertising
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dollars were spent on the internet.

Use of

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the internet has exploded during the last few years in both the consumer and business-to-business markets. In today's marketplace, the web is becoming the communication tool
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of choice for many business-to-business
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companies. Business-to-business marketers were among the first companies actually to make profits using the internet. To conclude, the influence of the internet on various businesses and industries has been clearly noted in today's world.

As a result, many companies are turning to

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marketing agencies for guidance. - Over 25 percent of all business-to-business purchases are placed through some type of internet connection. The change from traditional communication channels such as salespeople, telephone and - - snail mail - -to the
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internet and e-mail happened quickly in some companies and more slowly
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in others. The presence of the internet and e-commerce is so sweeping that the various applications of web technology are now essential elements of a fully integrated marketing communications program.. Here are some facts about the internet that highlight its tremendous growth and presence in society. In other words, a buyer can locate numerous sellers offering similar merchandise,
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similar prices and similar offers in a very short time period.

- The most com products consumers' research online and purchase off-line (at the store or outlet) are. - About 54 percent of the e-mail users have responded to an e-mail. The Impact of Internet on Business and Marketing An Internet Marketing program has two sides. Similar companies compete against one another while being only a click of the mouse away.

   


















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